Short video app Kuaishou e-commerce GMV doubled in Q2 2021

short video app kuaishou e commerce gmv doubled in q2 2021 • Short video app Kuaishou e-commerce GMV doubled in Q2 2021 Kuaishou, live streaming, online video, Retail & E-commerce
short video app kuaishou e commerce gmv doubled in q2 2021 • Short video app Kuaishou e-commerce GMV doubled in Q2 2021 Kuaishou, live streaming, online video, Retail & E-commerce

The average DAUs on Kuaishou app was 293.2 million in Q2 2021, representing an increase of 11.9% from 262.1 million for the same period of 2020.

The average daily time spent per DAU was 106.9 minutes, representing an increase of 25.2% from 85.4 minutes for the same period of 2020.

The average online marketing services revenue per DAU was RMB34.0, representing an increase of 129.7% from RMB14.8 for the same period of 2020.

The total GMV of e-commerce transactions facilitated on Kuaishou platform was RMB145.4 billion, representing an increase of 100.5% from RMB72.5 billion for the same period of 2020.

Total revenues increased by 48.8% to RMB19.1 billion from RMB12.9 billion for the same period of 2020.

Amongst its total revenues, online marketing services increased by 156.2% to RMB10.0 billion from RMB3.9 billion for the same period of 2020.

As a percentage of the total revenue, online marketing services contributed 52.1%, while live streaming contributed 37.6%. The remaining 10.3% came from other services.

Gross profit increased by 89.0% to RMB8.4 billion from RMB4.4 billion for the same period of 2020. Gross profit margin for the second quarter of 2021 increased to 43.8% from 34.5% in the same period of 2020.

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China Internet Watch

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