An overview of China’s New Middle Class

an overview of chinas new middle class • An overview of China’s New Middle Class ciw premium, Consumer Products, middle class, post-80s, post-90s
middle class consumers • An overview of China’s New Middle Class ciw premium, Consumer Products, middle class, post-80s, post-90s
Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile.

The New Middle Class is the group of Chinese between 25 and 40 years old, living in tier-1 to tier-3 cities with an online spending power of over 1,000 yuan. Their online consumption willingness is at a medium to high level.

In terms of urban distribution, the top 10 cities are Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Suzhou, Chengdu, Wuhan, Hangzhou, and Tianjin, with the number of people reaching 9.03 million, 8.38 million, 6.91 million, 6.38 million, 5.68 million, 4.48 million, 4.42 million, 3.54 million and 3.45 million respectively.

Their population has reached 204 million with 50.8% born between 1980-1989 and 4…

Already subscribed? Sign in.

Don’t Miss Out.

Invest with as little as one bottle of water per week.

Join other top analysts and business executives and navigate the unique market with China Internet Watch.

View subscription options »

Cancel at any time

Pages ( 1 of 2 ): 1 2Next »

評論